Our Story
Beer has long been a social staple—a way to celebrate, unwind, and connect. But for those of us who care about what we put into our bodies, the choices have always been limited.
Too often, non-alcoholic beers are watery, uninspiring, and lacking in both substance and purpose. That’s why we created Spruce: a non-alcoholic beer crafted for those who push their limits, prioritize wellness, and refuse to compromise on flavor.
The journey to a better beer
We began by asking ourselves,
"Why settle for a non-alcoholic beer that’s merely an alternative? Why not create something amazing that adds value to your body?"
As people who care about both performance and enjoyment, we wanted something more—something that fit into an active lifestyle without sacrificing the experience of a well-crafted beer.
We saw an opportunity to redefine what non-alcoholic beer could be.
We first began experimenting with L-theanine, a naturally occurring amino acid found in green tea and other teas derived from the camellia sinensis plant, known for its ability to enhance mental focus while promoting relaxation without causing drowsiness.
The result? A flavour-packed brew that offers more than just an alternative to alcohol.
What makes Spruce different?
Spruce is built for those who demand more from their beverages. By infusing our beers with L-theanine, we create a drinking experience that complements your lifestyle—helping you unwind, stay focused, and feel good, all without the effects of alcohol.
But we didn’t stop at function. Taste was just as important. Too many non-alc beers sacrifice body and complexity, leaving drinkers with a thin, lackluster experience.
We crafted Spruce to be different—full-bodied, aromatic, and bursting with the citrusy, hoppy notes you expect from a great beer. The smooth malt backbone and perfectly balanced bitterness make every sip as satisfying as your favorite craft brew, without compromise.
For the adventurers, the athletes, and the health-conscious
Spruce isn’t just for one type of drinker. Whether you’re training for your next race, winding down after a long day, or simply looking for a flavourful, functional alternative to traditional beer, Spruce is here for you. It’s a beer that fits seamlessly into your lifestyle—whether you’re raising a glass post-workout, at a weekend barbecue, or just enjoying a quiet evening at home.
We believe that beer should do more than just fill a glass. It should fuel your passion, complement your goals, and bring people together without compromise. That’s why we created Spruce: a non-alcoholic beer with purpose, flavor, and the benefits to match your ambitions.
Join us in redefining what non-alc beer can be. Because with Spruce, you don’t have to choose between great taste and feeling great—you get both.
Proudly made in Canada.